BSc (Hons) in Business with Digital Marketing

The BSc (Hons) in Business with Digital Marketing at Westford in partnership with Liverpool John Moores University, UK offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory. Learners will gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares them for a wide range of careers in marketing and business sectors.

The dual certification program is designed for students wishing to embark on a professional career in Business Management, Finance, and Marketing. It will help the students to develop analysis and evaluation skills, which can be applied to real-world situations. Students will enhance their knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance, and operations management within a global context. The students will also be equipped with skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working, and communication skills.